Why Marketing Cloud?
Salesforce marketing automation is a no-brainer. Every business can benefit from its elegant streamlined system and productive data management. This software should be bringing a ROI 10x over and saving you a lot of time.
If this isn't happening, Cloud Advisory offers expert technical and strategic knowledge to help. With knowledge and experience in both Pardot and Marketing Cloud, we can provide an optimized solution to meet your company's unique needs.
If you are new to Pardot or Marketing Cloud, we can set it up for you so you save the time and money it takes to master this complex software. For existing customers, we can take your Salesforce to the next level through optimization and customization.
Pardot
More positioned as a B2B platform, Pardot provides lead management, marketing and sales alignment, and shorter sales cycles. It allows you to engage buyers wherever they are in the pipeline with personalized drip marketing campaigns.
Our Quick Start Package
- Project Kickoff Call — Understand your company's goals, plan a customized marketing process
- CRM Integration — Install the Pardot Connector, update lead and contact page, field mapping
- Marketing Asset & Integration Set Up — Email Template set up, Email Authentication for deliverability, Landing page set up, Form/Form handler, Automation Rules
- Engagement Studio Set Up — Lead generation, Salesforce Engage, Drip campaign, Vanity Tracker Domain, Website Tracking Code
- Database Import — Add-Ons and Connectors, Dedicated Email IP, Site Search Integration
- Training & Consulting — Recorded training for users, tailored consulting
Marketing Cloud
More suited for B2C companies, Marketing Cloud provides a complete look at your customers and their activities across channels. It enables personalized customer journeys with email, mobile, social, and web advertising.
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